Job Description

Job Title: Social Media and Influencer Program Manager Location: Orange County, CA HQ (With travel as needed across our 9-state market) Company: SVJ Brands/Sauce Essentials About Sauce Essentials: Sauce Essentials is a leading cannabis brand, operating in 8 states, with a mission to provide premium cannabis products that elevate the consumer experience. We pride ourselves on delivering the best in class, high-quality products that resonate with our customers. As we continue to grow, we are seeking a dynamic Social Media and Influencer Program Manager to lead our social media strategy and influencer initiatives. Position Overview: The Social Media and Influencer Program Manager will be responsible for developing and executing a comprehensive social media strategy that aligns with Sauce Essentials' brand objectives. This role requires a creative and strategic thinker who can navigate the complexities of the cannabis industry’s regulatory environment while building a robust and engaged social media presence. The ideal candidate will have a proven track record in content creation, influencer management (both paid and unpaid), and will be skilled in fostering relationships with influencers to amplify our brand. Key Responsibilities: 1. Social Media Strategy: o Develop and implement a strategic social media plan that aligns with Sauce Essentials’ brand goals and drives engagement across all social platforms. o Monitor trends in social media, cannabis industry regulations, and influencer marketing to keep Sauce Essentials ahead of the curve. o Manage and optimize social media campaigns, ensuring they are compliant with industry regulations and resonate with our target audience. 2. Content Creation & Management: o Lead the creation of engaging content, including in-house photo shoots, event coverage, user-generated content, and other media that reflect the brand’s ethos. o Coordinate and oversee all content production, ensuring consistency in brand voice, quality, and messaging across all platforms. o Work closely with the creative team to ensure content is visually appealing and on-brand. 3. Influencer Program Management: o Build and manage a robust network of influencers, both paid and unpaid, who align with Sauce Essentials’ brand values. o Develop influencer marketing strategies that amplify our reach beyond owned social platforms, increasing brand visibility and consumer engagement. o Cultivate relationships with influencers, negotiating partnerships, and managing influencer contracts to ensure clear expectations and deliverables. 4. Analytics & Reporting: o Track, analyze, and report on key metrics for social media performance and influencer campaigns, providing insights and recommendations for continuous improvement. o Utilize data to optimize content, adjust strategies, and report on ROI for social media and influencer initiatives. 5. Regulatory Compliance: o Stay informed about cannabis industry regulations across all states where Sauce Essentials operates, ensuring all social media and influencer activities comply with local laws. o Work closely with the legal team to vet content and influencer partnerships to mitigate risk. 6. Community Engagement: o Actively engage with Sauce Essentials’ social media community, responding to comments, messages, and fostering a positive online presence. o Organize and oversee events, both virtual and in-person, to boost community engagement and brand loyalty. 7. Collaboration: o Work cross-functionally with marketing, sales, product, and legal teams to ensure social media efforts align with overall business objectives. o Coordinate with external agencies and freelancers as needed to support content creation and influencer initiatives. Qualifications: Experience: o 8+ years of experience in social media management, content creation, and influencer marketing, preferably within the cannabis industry or a highly regulated market. o Proven track record of developing and executing successful social media campaigns and influencer programs. Skills: o Strong understanding of social media platforms, algorithms, and best practices. o Exceptional content creation skills, including photography, videography, and copywriting. o Ability to manage multiple projects and deadlines in a fast-paced environment. o Excellent communication and relationship-building skills. o Proficiency in social media management tools and analytics platforms. Knowledge: o In-depth knowledge of the cannabis industry and its regulations is highly preferred. o Understanding of consumer behavior in the cannabis market and the ability to craft content that resonates with this audience. Benefits: Competitive salary and performance-based bonuses Health, dental, and vision insurance Generous PTO and holiday schedule Opportunity to work in a rapidly growing industry with a dynamic and passionate team Travel opportunities for event coverage and influencer management across our 8-state market #J-18808-Ljbffr SVJ Brands

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