Social Media Manager Job at Robert Half, Edison, NJ

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  • Robert Half
  • Edison, NJ

Job Description

Social Media Manager (people management)

Salary: $100-120K

Onsite: Edison, NJ (5x week)

Our client in Edison, NJ is seeking a Social Media Manager to oversee a dynamic team of 7-11 Gen Z employees and ensure seamless execution of our social media programs. This individual will play a pivotal role in training, mentoring, and driving the team to deliver top-notch content across TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, and Twitter/X. They will also analyze platform performance, provide data-driven suggestions for optimization, and collaborate with various internal teams and external agencies to meet organizational goals.

This is a strategic, planning and business-driven role, and less of a creative position. If you are a creative social media content creator, this is NOT the job for you .

Team Management and Training:

  • Train and mentor team members to ensure they perform their best work.
  • Oversee time and attendance to maintain accountability.
  • Foster a positive, productive work environment that encourages creativity and innovation.

Content Development and Scheduling:

  • Ensure the team develops and schedules engaging, platform-appropriate content for TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, and Twitter/X.
  • Maintain a consistent posting schedule aligned with the overall content strategy.

Creative Production Oversight:

  • Manage creative production processes to deliver high-quality visuals, videos, and social media assets.
  • Collaborate with internal teams and external agencies to source necessary creative assets.

Analytics and Optimization:

  • Monitor and analyze performance metrics across platforms, including engagement, reach, and conversion rates.
  • Provide data-driven insights and actionable recommendations to improve content strategy and campaign effectiveness.

Qualifications:

  • Proven experience in social media management, with a track record of successfully managing a team.
  • Strong understanding of TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, and Twitter/X content strategies.
  • Experience with social media analytics tools and the ability to interpret and act on data insights.
  • Excellent leadership, training, and mentoring skills.
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Proficiency in social media scheduling tools and analytics platforms.
  • Strong communication and collaboration skills, with experience working across teams and with external agencies.
  • Experience in standardizing operations and optimizing workflows is a plus.

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