Job Description

Our client a luxury RTW & Lingerie brand is looking to hire a Social Media & Influencer Manager to join their NYC office.

Position Overview : The S ocial Media & Influencer Manager will play a pivotal role in driving brand awareness, engagement, and revenue growth by strategically managing social content, community and influencer relationships. This role requires a creative and data-driven individual who can seamlessly integrate social content, as well as i nfluencer marketing tactics to drive brand awareness and engagement.

Key Responsibilities :

Strategic Planning and Execution :

• Develop and maintain influencer marketing calendars and social media content plans, ensuring alignment with business priorities, seasonality, trends, and cultural events.
• Set and execute a comprehensive social media strategy to achieve goals such as new user acquisition, customer loyalty, and community engagement.
• Lead the development and launch of new platform strategies and go-to-market plans for existing and emerging social media channels.

Influencer Partnerships Management :

• Manage talent relationships, including outreach, negotiation, and integration into 360-degree marketing initiatives.
• Create tailored marketing briefs for campaigns and partnerships, ensuring timely product deliveries and seamless execution.
• Scale and manage brand ambassador programs using the analytics platform ShopMy.
• Utilize Dash Hudson to collect and analyze data, insights, and trends to inform influencer marketing and social media strategies.

Social Media Content Development:

• Drive ideation and innovation in social media storytelling and content creation to bring the brand's multiple dimensions to life.
• Develop and own the content calendar, coordinating seasonal and weekly product drops and social media campaigns.
• Lead the production of a broad range of content types, including video, still imagery, and animations for use across various social platforms.
• Identify and translate social media trends into unique and brand-aligned concepts.

Community and Campaign Management :

• Create community-building strategies to drive brand awareness and engagement across social channels.
• Coordinate partnerships and giveaways, from brainstorming to execution.
• Measure and analyze the performance of social and influencer campaigns, reporting key metrics and insights to senior management.

Team Collaboration and Support :

• Collaborate with the creative, e-commerce, and digital marketing teams to ensure cohesive and effective marketing efforts.
• Support special marketing initiatives, including assisting with creative briefs, planning, execution, and post-campaign recaps.
• Manage and mentor a social media intern, fostering a collaborative and productive team environment.

Qualifications :

• 5+ years of experience in social media strategy, management, and execution for a luxury, retail, or fashion brand.
• 3-5 years of experience working with influencers, including negotiating social media deals.
• Existing relationships with talent and talent agencies are a plus.
• A deep understanding of the social media landscape and community management.
• Proven track record in running successful social media and influencer campaigns.
• Highly creative with a passion for creating engaging brand content with a strong visual impact.
• Excellent verbal and written communication skills.
• Video editing experience is a plus.
• A positive attitude and desire to excel in a dynamic, fast-paced environment.

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