Overview For more than four decades, Canyon Ranch has been the leader in integrative wellness—encouraging people to pursue a healthier, more meaningful life. With resorts and retreats that unite hospitality and wellbeing, we offer guests transformative experiences that balance body, mind, and spirit. We’re now seeking a creative and strategic Social Media Content Creator to help tell the next chapter of our story. This role blends hands‑on content creation with digital strategy, ideal for a visual storyteller who understands both the art and the science of social media. You’ll create compelling content that captures the Canyon Ranch experience: expert‑led wellness, stunning environments, and the moments of transformation our guests discover every day. And your work will inspire our audience to live with greater intention, vitality, and joy. Responsibilities Creative Story Telling: Develop, produce, and manage content across social platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube) that reflects the Canyon Ranch brand voice and aesthetic. Asset Delivery : Concept, shoot, and edit original videos and photography that highlight our properties, experiences, and experts. Multi‑task : Plan and manage a content calendar aligned with marketing campaigns, seasonal initiatives, and brand storytelling. Stay ahead of social and cultural trends, identifying ways to share wellness in fresh, inspiring ways. Collaborate with on‑property and corporate teams to capture authentic, visually rich content. Monitor analytics and performance metrics, providing insights and recommendations to drive engagement and growth. Engage thoughtfully with our online community, embodying the warmth and expertise that define Canyon Ranch. Travel as needed to Canyon Ranch properties to capture on‑site content. Examples of recent work include: Sample 1, Sample 2, Sample 3. Qualifications 3‑5 years of experience in social media content creation, ideally within luxury hospitality, wellness, or lifestyle brands. Proven ability to shoot and edit video and photography for digital platforms (mobile and DSLR proficiency required). Deep understanding of social media best practices, algorithms, and performance tools (Meta Suite, TikTok, Later, Sprout, etc.). A strong visual and editorial sensibility that aligns with the Canyon Ranch aesthetic, refined, natural, and timeless. Excellent writing and storytelling skills; able to express wellness concepts with clarity and sophistication. Organized, proactive, and adaptable, comfortable balancing creative projects and fast‑moving timelines. What You’ll Receive Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide. Generous health plan including Health, Dental and Vision after 30 days of employment. Up to 25 days of personal, sick and holiday time off. Supplemental health care options (including Accidental, Critical Illness and Hospital care). Employer‑paid life insurance and Employee Assistance Program. Paid maternity leave. Location: This position will be based in Austin, TX. Since its founding in 1979, Canyon Ranch has been the global pioneer and innovator in wellness guidance, inspiring guests to pursue a lifetime of well‑being. A visit to a Canyon Ranch Resort is unique for each guest and each stay, with over 1,500 services drawing from ancient wisdom and modern technology. Guided by world‑class experts who integrate services across a broad range of disciplines—nutrition, sports & performance, spa, mental health, spirituality, and more—guests gain personal insight, skills, and motivation that leads to true transformation long after their experience.
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