Job Description

About Samyang Foods

Samyang America is the #1 Gen Z brand , shaping food culture with bold flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we create moments that spark excitement . If you thrive in brand marketing, social media, and trend-driven brand building , this is your opportunity to make a lasting impact.

Role Overview

We’re seeking a marketer with 5 - 8 years of experience and a digital-first mindset to drive high-impact paid media campaigns, influencer collaborations, and brand activations. The Sr. Brand Communications Specialist will lead multi-channel digital marketing efforts, manage agency partnerships, and execute performance-driven strategies to elevate brand awareness and engagement.

As part of a global team, you’ll regularly collaborate across time zones - including HQ in Seoul and partners on the East and West Coasts - so flexibility in working hours is key. This role may also involve occasional travel for brand activations, events, and cross-functional meetings.

Bilingual in English and Korean is not required, but it’s a big plus for this role.

What You'll Do:

Brand Activations & Events

• Concept and execute Gen Z-driven brand experiences and pop-ups.
• Manage logistics, vendors, and on-site execution.
• Amplify events via social and paid media; analyze results and key metrics post-event.

Digital Marketing & Paid Media

• Lead and execute integrated campaigns across paid, owned, and earned channels to drive brand visibility and conversions.
• Collaborate with agencies and HQ (Seoul) to align paid and organic media strategies.
• Partner with the eCommerce team to develop and manage retail media plans across platforms like Walmart Connect, Amazon Ads, and Instacart.
• Oversee paid digital activations for key cultural events (e.g., Coachella, ComplexCon), B2B brand collaboration and manage strategic media partnerships.
• Ensure consistent brand voice and messaging across creative assets, paid media, brand websites, and partner platforms.
• Monitor campaign performance and audience insights to refine targeting, improve ROI, and inform future strategies.

PR & Media Outreach

• Support media relations, press releases, and strategic gifting.
• Help secure earned placements that complement brand campaigns.
• Track PR results and optimize for brand exposure.

Who You Are:

You’re a strategic and detail-oriented marketer who thrives in fast-paced, high-growth environments. You bring both creative thinking and sharp execution to every campaign, and you’re passionate about building brands that connect deeply with culture and community.

• You’re equally comfortable developing a big-picture strategy and jumping into the details of a campaign brief.
• You’re an excellent communicator , able to clearly articulate ideas and updates across cross-functional teams in the U.S. and HQ in Seoul.
• You’ll represent the brand externally—working directly with media, agencies, and partners—so strong relationship-building and presentation skills are a must.
• You bring clarity, positivity, and accountability to every project and can juggle multiple deadlines without losing focus.
• You’re highly organized , with strong project management and problem-solving skills.
• You’re proactive, adaptable, and able to pivot quickly with a can-do attitude.
• You welcome feedback, collaborate well, and always look for ways to grow—both personally and professionally.

Benefits & Perks:

• 100% Employer Paid Benefits (Medical, Dental, Vision)
• 401K with Company Match
• PTO Day for Company Anniversary
• Monthly Meal Allowance
• Monthly Cell Phone Allowance
• Bi-Monthly Catered Lunches
• Fully Stocked Snack & Cereal Bar

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