Marketing Generalist Job at Find Great People | FGP, Columbia, SC

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  • Find Great People | FGP
  • Columbia, SC

Job Description

Our non-profit healthcare client is looking for a Marketing Generalist to join their growing team and support their marketing initiatives. The ideal candidate is a creative and analytical thinker who is comfortable multitasking and is good at prioritizing under minimal supervision. To succeed in the role, you must also be tech-savvy, detail-oriented, and an effective communicator. This position offers an exciting opportunity to have a significant impact on the healthcare nonprofit sector.

Responsibilities

• Support senior management with marketing and communication needs

• Assist with the coordination and implementation of marketing strategies and campaigns, including creating engaging content that will attract the right audience

• Leverage graphic design, photography, videography, and copywriting skills to create compelling content for various marketing channels, including website, social media, email campaigns, and print materials

• Manage the organization’s social media presence, create engaging content, and monitor online conversations to foster community engagement

• Ensure that regular web content updates are performed and check content for accuracy and consistency

• Write original copy and edit content for an array of marketing and communication materials

• Be adept at varying voice, style, and other messaging characteristics based on the target audience

• Manage and expand email marketing lists through lead-generation strategies

• Track analytics of website, social media platforms, and marketing campaigns, and report on them monthly

Qualifications & Skills

• 5+ years’ experience in Marketing and/or Advertising

• Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)

• Proficiency in Canva and/or Adobe Creative Suite

• Proficiency with social media marketing on platforms like Facebook, Instagram, LinkedIn, YouTube

• Knowledge of CMS, such as WordPress, Sitecore

• Experience with Email Marketing software such as MailChimp, Constant Contact

• Strong copywriting, editing, and proofreading skills

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