Job Description

Build Your Future Here:

Thinking of changing jobs or starting your career at a growing company with an award-winning culture? Well, you are in the right place. Join us on our journey to being the Best Community Bank in America. Our motto is Working Together. Building Success. and by joining Peoples Bank, we will work together to help you achieve your career goals, just like we help thousands of clients reach their financial goals.

Peoples Bank is one of the largest 150 banks in the United States with 130 full-service bank branches in Ohio, West Virginia, Kentucky, Virginia, Washington D.C. and Maryland. We also have Specialty Finance offices in Minnesota, Missouri and Vermont. Peoples Bank prides itself as a community bank and dedicates its resources to improving our communities. The Peoples Bank Foundation has donated over $8 million to local organizations since its inception in 2003.

We are proud to share national accolades that celebrate our company culture and recognize us as a great place to bank and work:

• American Banker Best Banks to Work For in 2021, 2022, 2023, 2024 and 2025
• Top Workplaces USA national award in 2022, 2023, 2024 and 2025
• Newsweek's America's Best Banks 2023 and 2024
• Newsweek’s America's Greatest Workplaces 2024 and 2025
• Forbes America’s Best Banks 2024 and 2025
• Forbes Best-in-State Banks 2020, 2021 and 2025
• TIME’s America’s Growth Leaders 2026 award winner

At Peoples Bank, we know that there is more to life than work. But we also understand that the quality of the work environment and employee benefits can greatly impact an associate's life. That's why we seek to create a great benefits package for our associates including: 401(k) retirement plan with an employer match, employee stock purchase plan, various education assistance programs such as student loan and tuition paydown/reimbursement, paid vacation, and holidays, and much more. For full details of our benefits offerings, please visit: peoplesbancorp.com/about-us/find-a-career/

Our associates are each accountable for living the culture and values of the organization. This includes ensuring actions and behaviors create a positive and collaborative work environment, always acting with integrity and professionalism and providing extraordinary customer service. Our goal is for you to be successful; to that end being reliable in terms of ensuring you are at work on time and work your schedule as well as actively pursuing your performance objectives, will be fundamental in your contributing to the teams' success as well as the organization.

Job Purpose:

This position is responsible for driving digital marketing to acquire new households and deepening customer relationships across various LOBs throughout the bank. This person will also track, analyze, and optimize key performance indicators for digital channels, such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media (including paid). This person will be digital-savvy and KPI-driven.

Job Duties:

• Primary point person for corporate social media handles. This involves creation of social media calendar for posting, as well as reviewing and responding to comments and messages sent to the corporate social media handles
• Ideate, execute and evaluate experiments to constantly drive optimization of our social media channel
• Partner with other marketers on team to implement multi-channel digital marketing strategies and tactics including peoplesbancorp.com, Peoples Bank’s online banking platform, SEO/SEM, Pay Per Click (PPC), social media, display, retargeting, etc.
• Partner with others to drive increase in peoplesbancorp.com web traffic, primarily for purpose of new leads and to deepen client relationships.
• May be responsible for paid digital advertising campaigns on partner websites, which could include non-targeted and targeted ads
• Will perform special projects as assigned.

Education, Job Skills and Qualifications:

• Bachelor's degree required.
• Minimum 2 years of experience in digital marketing.
• Financial services experience preferred.
• Experience with Google Analytics and Ads, and other core digital marketing systems and tools.
• Experience with paid social marketing (Facebook, Instagram, LinkedIn, YouTube, X, Tiktok, Glassdoor)
• Experience in SEO, key word optimization and content development.
• Proficient with Microsoft Office products.
• Experience in Adobe or Canva
• DATA and KPI enthusiast.
• Energetic, proactive, results-drive and passion for test and learn across channels and platforms.
• Ability to work effectively in a team environment.

Basic Qualifications:

• Bachelor's degree required.
• Minimum 2 years experience in digital marketing.

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Equal Opportunity Employer M/F/Disabled/Vet;
If you are unable to complete this application due to a disability, contact humanresources@pebo.com to ask for an accommodation, alternative application process, or other inquiries.

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