The LPL Financial Marketing Solutions department is seeking a digital marketing consultant with high proficiency in all facets of digital marketing. In this position, you will be the virtual chief marketing officer and the main point of contact for the LPL financial advisors you’ll be supporting. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to make digital marketing a part of several advisors’ practices. You will execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more. This position reports to a Marketing Manager. Responsibilities include supporting LPL advisors via phone and email; curating and implementing digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the advisor overarching goals; generating evaluations to maintain each advisor’s website and blog; implementing lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth; establishing and measuring ROI and KPIs such as email CTR, social media engagement, and website traffic; learning and producing each advisor’s marketing plan based on advisor preferences; scheduling and hosting regular weekly or bi-weekly discussions with the advisors; collaborating with the advisor’s office staff to ensure cohesive messaging and communications; collaborating with compliance to ensure content, brand, and messaging are approved; conducting market research and sharing discoveries with each advisor; working as a liaison to digital vendors; working with LPL's current tools to integrate them into the overarching plan; providing feedback and program enhancements from the advisors. Requirements include a Bachelor’s degree in marketing, communication, a related field, or equivalent experience; 3-5 years of experience in marketing and digital marketing; excellent written and verbal communication skills; solid understanding of e-commerce, PPC, SEO & SEM; solid knowledge of CRM, inbound marketing tools, and web management; working knowledge of web design principles, best practices, and content management platforms; ability to develop and execute sales and marketing strategies; excellent project management and organizational skills. Preferences include good understanding of digital marketing tools such as Google Analytics and Google Adwords; financial services experience is a plus but not required; client consulting experience preferred.
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